Where
Beirut
When
2025
Mood
Sillage
Palette
For The Brand New Agency and Ghida’s Perfumes, the tablescape became a living interpretation of scent. Translating fragrance into form, we crafted immersive landscapes where perfume notes blossomed into tactile design. From mossy terrains crowned with grapefruit and orange, to wild blossoms, polished woods, and stone, every detail mirrored the essence of the cities of Lebanon, Beirut, Tripoli, Sidon, and Byblos. This approach allowed each perfume in the collection to be experienced not only through the nose, but through sight, touch, and atmosphere — a multi-sensory celebration of Ghida’s world of fragrance.